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Technology (incl. Medicine & health) - Management & public relations (650)


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Marketing Research

Wilson, Alan.
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(2018)  | 9781352001112 | Springer Palgrave | pbk. | 4th ed.,  | book
AUD 169.95 (inc. GST), AUD 154.50 (ex. GST),
Not yet published; date unknown
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate...

Short-Term Staff, Long-Term Benefits: Making the Most of Interns, Volunteers, Student Workers, and Temporary Staff in Libraries

Bird, Nora J. Crumpton, Michael A. Bird, Nora. Crumpton, Michael.
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(2018)  | 9781440841767 | Libraries Unlimited | pbk. | book | 143pp | Availability last checked: 3/9/2018
AUD 119.95 (inc. GST), AUD 109.05 (ex. GST),
After recent cutbacks in funding, many libraries now suffer permanent gaps in their staffing--gaps that have necessarily been filled by temporary staff and volunteers in order to complete essential work. Unfortunately, short-term staffing presents its own issues. But having temporary staff doesn't have...

The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man

Kelso, Tony.
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(2018)  | 9781538101148 | Rowman & Littlefield Inc | pbk. | book | 312pp | Availability last checked: 9/10/2018
AUD 75.95 (inc. GST), AUD 69.05 (ex. GST),
Composed with a touch of the panache of a former advertising copywriter, Kelsochallenges readers to reflect on the social impact of advertising from multipleangles. The book uniquely combines personal anecdotes with a penetrating look atsome of the most critical perspectives toward the field advanced...

Betriebliche Instandhaltung: "

Reichel, Jens.
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(2018)  | 9783662531341 | Springer | hbk. | 2,  | book | 397pp | Availability last checked: 4/10/2018
AUD 226.95 (inc. GST), AUD 206.32 (ex. GST),
Die 2. Auflage dieses Buches behandelt die aktuellen und zukünftig zu erwartenden Anforderungen an die Instandhaltung als Enabler produzierender Unternehmen sowie praxistaugliche, innovative Lösungsansätze hierfür. Entwicklungen wie Industrie 4.0 betreffen nicht nur die Produktion, sondern erfordern...

The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man

Kelso, Tony.
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(2018)  | 9781538101131 | Rowman & Littlefield Inc | hbk. | book | 312pp | Availability last checked: 9/10/2018
AUD 151.95 (inc. GST), AUD 138.14 (ex. GST),
Composed with a touch of the panache of a former advertising copywriter, Kelsochallenges readers to reflect on the social impact of advertising from multipleangles. The book uniquely combines personal anecdotes with a penetrating look atsome of the most critical perspectives toward the field advanced...

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Sarstedt, Marko.
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(2018)  | 9783662567067 | Springer | hbk. | 3,  | book | 396pp | Availability last checked: 11/10/2018
AUD 145.95 (inc. GST), AUD 132.68 (ex. GST),
Introduction to Market Reseach.- The Market Research Process.- Data.- Getting Data.- Descriptive Statistics.- Hypothesis Testing & ANOVA.- Regression Analysis.- Principal Component and Factor Analysis.-Cluster Analysis.- Communicating the Results.

Corporate governance and value creation in japan : prescriptions for boosting roe.

Yanagi, Ryohei.
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(2018)  | 9789811085024 | Springer | hbk. | book | 240pp | Availability last checked: 1/8/2018
AUD 155.95 (inc. GST), AUD 141.77 (ex. GST),
1 Dawn of Corporate Governance: Japan must change.- 2 Cash Valuation Assessment of Japanese Corporations: When 100 yen is Valued at 50 yen.- 3 Abenomics Requires Enhancement of Corporate Value via ROE.- 4 Equity Spread and Value Creation.- 5 Value Creative Investment Criteria.- 6 Optimal Dividend Policy...

Handbuch Karriere und Laufbahnmanagement: "

Kauffeld, Simone.
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(2018)  | 9783662487495 | Springer | hbk. | 1,  | book | 1069pp | Availability last checked: 4/10/2018
AUD 272.95 (inc. GST), AUD 248.14 (ex. GST),
Dieses Handbuch bietet einen interdisziplinären Einblick in verschiedene Forschungs- und Anwendungsfelder des Laufbahnmanagements sowie der Karriereplanung. Die thematische Bandbreite der einzelnen Beiträge reicht von der Berufswahl über die Laufbahnentwicklung, Laufbahnphasen, Laufbahnerfolg, Laufbahnberatung,...

Dienstleistungseinkauf: Die Beschaffung und Bewertung komplexer Service-BĂĽndel

Hofmann, Erik.
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(2018)  | 9783662577042 | Springer | hbk. | 1,  | book | 209pp | Availability last checked: 28/8/2018
AUD 118.95 (inc. GST), AUD 108.14 (ex. GST),
Erfolgsfaktor Dienstleistungsbeschaffung.- Besonderheiten bei der Bewertung und Beschaffung von Dienstleistungen.- Phasenmodell der Dienstleistungsbeschaffung.- Evaluation in der Dienstleistungsbeschaffung - Die Advanced Value Break Down (AVBD)-Methode.- Dienstleistungsbeschaffung im...

Reducing Race Differences in Direct-to-Consumer Pharmaceutical Advertising: The Case for Regulation

De, Scisciolo Stephany. Scheid, Teresa L.
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(2018)  | 9781498574167 | Lexington Books c/- Rowman & | hbk. | book | 140pp | Availability last checked: 9/9/2018
AUD Call for price

Future-Ready Leadership: Strategies for the Fourth Industrial Revolution

Groscurth, Chris.
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(2018)  | 9781440865220 | Praeger Publishers | hbk. | book | 180pp | Availability last checked: 22/8/2018
AUD 68.95 (inc. GST), AUD 62.68 (ex. GST),

CSR und Nachhaltigkeitssoftware: Softwareanwendungen, Werkzeuge und Tools

Weber, Gregor.
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(2018)  | 9783662573068 | Springer | pbk. | 1,  | book | 233pp | Availability last checked: 6/9/2018
AUD 69.95 (inc. GST), AUD 63.59 (ex. GST),
Unternehmen müssen heute Antworten auf ökonomische, soziale und ökologische Herausforderungen finden, wenn sie langfristig Erfolg haben wollen. Aber wie lässt sich Corporate Social Responsibility (CSR) nach dem Grundsatz „mehr Ökonomie durch Ökologie“ managen? Welche Hilfsmittel stehen Unternehmen und...

Agiles Projektmanagement im Berufsalltag: FĂĽr mittlere und kleine Projekte

Kusay-Merkle, Ursula.
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(2018)  | 9783662567999 | Springer | pbk. | 1,  | book | 338pp | Availability last checked: 9/8/2018
AUD 86.95 (inc. GST), AUD 79.05 (ex. GST),
  

Digitalisierung im Handel: Geschäftsmodelle, Trends und Best Practice

Knoppe, Marc.
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(2018)  | 9783662552568 | Springer | pbk. | 1,  | book | 245pp | Availability last checked: 16/8/2018
AUD 82.95 (inc. GST), AUD 75.41 (ex. GST),
Dieses Buch zeigt, wie der Handel die richtigen strategischen Weichen stellen und die Möglichkeiten der Digitalisierung zur Steigerung des Kundenerlebnisses nutzen kann. Ausgewiesene Experten untersuchen die Chancen und Risiken der Digitalisierung für Unternehmen und liefern wertvolle Tipps für die...

Additive Serienfertigung: Erfolgsfaktoren und Handlungsfelder fĂĽr die Anwendung

Lachmayer, Roland.
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(2018)  | 9783662564622 | Springer | pbk. | 1,  | book | 205pp | Availability last checked: 2/10/2018
AUD 184.95 (inc. GST), AUD 168.14 (ex. GST),
Bei der additiven Fertigung wird anders als bei konventionellen Verfahren ein Bauteil nicht aus einem Block herausgefräst oder in einem Werkzeug gegossen, sondern es wird Schicht für Schicht generiert. Dieses Buch stellt eine Vielzahl verschiedener Aspekte der additiven Fertigung vor und erläutert anhand...

Cascade Use in Technologies 2018: Internationale Konferenz zur Kaskadennutzung und Kreislaufwirtschaft – Oldenburg 2018

Pehlken, Alexandra.
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(2018)  | 9783662578858 | Springer | hbk. | 1,  | book | 153pp | Availability last checked: 6/9/2018
AUD 394.95 (inc. GST), AUD 359.05 (ex. GST),
The conference addresses general topics on how products and materials can be recycled and looks for application examples. The focus is on the areas:·         Material and Energy Flow Assessment·         Sustainable Mobility·        ...

Now What, Grad?: Your Path to Success After College

Palmer, Chris.
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(2018)  | 9781475838930 | Rowman & Littlefield Inc | hbk. | 2nd ed.,  | book | 206pp | Availability last checked: 29/8/2018
AUD 50.95 (inc. GST), AUD 46.32 (ex. GST),
Many soon-to-be graduates are worried about their future. They stress about whether they’ll find a job, if it will be fulfilling, whether they will earn enough to pay off their student loans, and whether they will fail and disappoint their families. Young people need to learn many things that colleges...

Featured Titles

Cross Cultural Competence: A Field Guide for Developing Global Leaders and Managers

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(2015)  | 9781784418885 | EMERALD GROUP | pbk. | book | 368pp
AUD 94.95 (inc. GST), AUD 86.32 (ex. GST),
'Cross Cultural Competence' serves as a comprehensive, practical, andworkshop-based program that allows facilitators and organizational change agentsto help organizations and people develop cross cultural skills and globalcompetence. The book is grounded in the most rigorous and relevant theories,research,...

 

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